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Project TitleSocial Media-Based Preference Determination and Recommendation
Track Code2012-187
Short Description

A technology that uses social media data for preference determination and recommendation systems

#communications #networking #software #datamining


This technology utilizes social media data, specifically explicit linguistic expressions of preference, for preference determination and recommendation systems. It has been embodied in two public facing software systems to date: Tweetcast Your Vote, which predicted how people would vote in the 2012 presidential election from their Twitter posts, and BookRx, which similarly provides book recommendations based on Twitter data.

TagsCOMMUNICATIONS: networking, SOFTWARE: data mining
Posted DateMay 13, 2014 4:52 PM


Larry Birnbaum*

Shawn O’Banion


  • Automatic prediction
  • Data mining from publicly available sources


  • Uses natural language on social media
  • Overcomes proprietary nature of preference data


IP Status

US and Foreign patent applications have been filed.

Contact Information

Arjan Quist, PhD

Invention Associate

(p) 847-467-0305